Tuesday, 30 August 2011

Staycations? Beware the stats

Beware tourism statistics. According to a newspaper report, research shows UK seaside resorts are enjoying a huge bounce, with visits up 16% in two years. This is taken as a symptom of the “trend” towards so called for staycations. But according to the Great Britain Tourism Survey the number of domestic overnight trips to the seaside fell last year by 11% - representing a big reversal of fortunes on the previous year. You pays your money and takes your choice. But as I have noted previously, despite the weakness of sterling against the euro the boom in staycations is mostly myth.

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