No - it's not an Alpine ad for a DFS sale. These red leather sofas have been deployed at the top of a chairlift between the Austrian resorts of Wagrain and Alpendorf. For tired skiers (or maybe those on a budget wanting somewhere comfortable to eat a sandwich). The area already has several lifts with heated seats. What next? Almost makes you nostalgic for the dear dead days of cable bindings, lace up leather boots and single chairs that whacked you on the calves. But not quite.