Tuesday, 7 March 2017

BA leg room cuts would be a marketing blunder

Free market competition should mean real consumer choice - not a race to the bottom. I'm a long legged beast, so you can accuse me of special pleading, but if British Airways goes ahead with its reported plan to cut leg room on short haul A320 and A321 aircraft it will have committed a significant error. The airline intends to add two extra seat  rows, cutting its seat pitch (the distance between most seat backs) by an inch. It claims "customers fly with us because we offer quality and value in all areas". In my book, quality and value don't add up to the cheapest fare. They are the twin incentives that persuade me - often though admittedly  not always - to pay a little more than I might to fly on BA's low cost rivals. The move may be counter productive. It threatens to alienate senior travellers in particular, for whom shaving few £s from their travel costs is not crucial.  

Monday, 20 February 2017

EX Man U ace's Iran problem prompts US travel reminder

Britain's Sun newspaper reports that the former Manchester United star Dwight Yorke was prevented from flying home to the Caribbean via Miami because he had played a charity match in Iran. Reaction to the story linked the incident to President Trump's travel ban - thwarted in its original form - on citizens of seven countries, including Iran. Sky News on line went so far as to directly blame the ban. But the footballer's problem is unlikely to have anything to do with that. The report didn't say whether Yorke was travelling under the ESTA *Electronic System for Travel Authorisation) visa waiver programme used, for example, but most UK holiday visitor to the US. This makes it crystal clear that the programme doesn't extend to anyone who has been in Iran (with limited government and military exceptions) since March 1, 2011. Yorke's match was in 2015. So with Iran now making its mark on the tourism map with ever sharper visibility it's worth repeating a warning I have given several times before: if you have travelled to Iran in the past six years you will need to apply for a visa to visit the US, with all the inconvenience and expense that entails.